The Special and Deluxe Series
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Fender’s Ensenada factory expanded beyond the Standard line with the Special Series, later evolving into the Deluxe Series, to offer higher-spec Mexican-made instruments positioned between standard MIM and U.S. models. Special Series guitars featured Alnico pickups, upgraded hardware, and more elaborate finishes. The short-lived Tex-Mex Stratocaster stood out with Tex-Mex single-coil pickups, jumbo frets, vintage tuners, spaghetti logo, and bent-steel saddles. Bodies and necks were built in Corona and finished and assembled in Mexico using poplar bodies with veneer tops and backs.
Tex-Mex pickups used Alnico 5 magnets, staggered poles, and an overwound design for higher output while retaining Strat clarity, offering an affordable alternative to Custom Shop Texas Specials.
The lineup also included the Tex-Mex Strat Special and the Strat Special with humbucker options and simplified controls.
The Deluxe Series added premium electronics such as active mid-boost circuits, noiseless pickups, and experimental features, expanding Fender’s Mexican range into performance-focused, modern “premium” territory.