Fender’s slide-in sideways fretting
Former Fender luthier S. Zimmerman shares firsthand insights into Fender’s unique slide-in sideways fretting technique, offering a detailed look at this process.
Fender CBS
Vintage Fender Ads
“You Won’t Part with Yours Either” by Perine/Jacoby agency was one of the highly successful and historically important promotional campaigns for Fender Musical Instruments.