The first Stratocaster
The history of the Fender Stratocaster: its origins, the men who made it, and the prototype that started it all.
The history of the Fender Stratocaster: its origins, the men who made it, and the prototype that started it all.
Discover Leo Fender’s early years: from his passion for electronics to founding Fender Electric Instruments Co., revolutionizing music with iconic guitars.
Former Fender luthier S. Zimmerman shares firsthand insights into Fender’s unique slide-in sideways fretting technique, offering a detailed look at this process.
In January 2017, the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) implemented stringent regulations on all rosewood species under the genus Dalbergia, including East Indian rosewood, Honduran rosewood, and cocobolo. These measures aimed to address concerns about over-harvesting driven by rising demand, particularly from China’s furniture industry. The abrupt enforcement caught the music industry off-guard, significantly hindering global trade in guitars and other instruments as manufacturers scrambled to comply with the new permitting requirements.
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Recognizing the unintended burdens on instrument makers and performers—especially since the music industry accounts for approximately one-tenth of one percent of rosewood consumption—CITES revised its regulations in August 2019. The amendments exempted finished musical instruments, parts, and accessories containing rosewood from permit requirements, thereby streamlining cross-border movements for musicians and manufacturers alike.
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It’s important to note that Brazilian rosewood (Dalbergia nigra) remains under stricter protection (Appendix I) and continues to require specific documentation for international trade.
The Frontline was the only magazine dedicated entirely to Fender guitars, amps, and gear, offering exclusive content for Fender enthusiasts.
Why did Fender replace the “Made in USA” decal with “Corona, CA”?
“You Won’t Part with Yours Either” by Perine/Jacoby agency was one of the highly successful and historically important promotional campaigns for Fender Musical Instruments.