The American Ultra Series and the American Ultra II Series
Launched in November 2019, the Fender American Ultra Series marked a bold step forward for the iconic brand. Described as the company’s “most advanced modern guitar,” the series was a refined evolution of the earlier American Elite line. Fender reengineered virtually every component to enhance comfort, tone, and performance—without sacrificing the essential character of a Stratocaster. It introduced Ultra Noiseless Vintage and Hot pickups, offering classic Fender tone without hum, and the Double Tap Humbucker, which maintained balanced output in both humbucking and coil-split modes.
Ergonomics were a key focus: revised body contours and a newly sculpted neck heel dramatically improved upper fret access, while the exclusive Modern “D” neck and a 10″-14″ compound radius offered unprecedented playability. Satin urethane finishes and soft-touch knobs added to the tactile appeal, while the return of the Bi-Flex truss rod at the headstock aligned the model with classic Fender traditions.
In 2021, Fender introduced the American Ultra Luxe line, building further with stainless steel frets, a new Augmented “D” neck, and premium finishes. These guitars were touted as Fender’s most sophisticated factory models to date.
Continuing this innovation, the American Ultra II Series debuted on October 15, 2024, carrying the motto “Innovation never rests.” Described by Fender as its most advanced series ever, Ultra II models were fine-tuned to serve both traditionalists and modern players. EVP of Product Justin Norvell called them the “sports cars” of the Fender lineup—fast, sleek, and engineered for peak performance. The development process drew on extensive player feedback from artists, dealers, and online communities, echoing Leo Fender’s original approach of close collaboration with musicians.
While retaining many successful Ultra features, Ultra II brought subtle refinements designed to enhance speed, precision, and versatility, further blurring the line between vintage feel and modern tech.
From the original Ultra to the Luxe and Ultra II, Fender’s flagship guitars showcase decades of design evolution, innovative manufacturing, and a player-first philosophy. Built in Corona, California, with over 150 hand processes, these instruments blend the soul of vintage Fender with 21st-century performance.