The American Original Series
On January 16, 2018, Fender launched the American Original Series, replacing the long-running American Vintage line. While the Vintage Series focused on exact recreations of specific guitars, the American Original line blended standout features from each decade to balance vintage character with modern playability. Developed under Joey Brasler and Justin Norvell, the series took nearly two years of planning, design, and consultation with musicians. Key updates included a modern 9.5” fingerboard radius, narrow-tall frets, and period-correct nitrocellulose finishes. The American Original ’50s and ’60s Stratocasters reflected their respective eras with different neck profiles, pickup sets, and cosmetic details, while offering improved comfort and versatility. Fender emphasized that the new line wasn’t a step back, but a refinement designed for today’s players. Introduced at Winter NAMM 2018 alongside an ambassador campaign featuring Isaac Brock, Kurt Vile, Raphael Saadiq, and J.D. McPherson, the series represented Fender’s vision of timeless design made modern.