Made in Japan Heritage Series
Launched in March 2020, Fender Japan’s Made in Japan Heritage Series aimed to faithfully recreate the company’s vintage DNA through Japanese craftsmanship. Overseen by Master Builder Mark Kendrick, the project combined data from Fender’s U.S. archives with Japan’s precision manufacturing to achieve unmatched authenticity. Each of the eleven models shared a single price point and period-correct details—such as lacquer finishes, Formvar-wound pickups, 7.25” fingerboard radius, and era-specific neck shapes. Rather than copying American Fenders, the Heritage Series expressed what Japanese builders could achieve as equals, blending tradition, accuracy, and pride into a lasting chapter of Fender’s global story.