Made in Japan Traditional Series
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Launched in 2017 to celebrate 35 years of Fender Japan, the Made in Japan Traditional Series blended Fender’s heritage with Japanese craftsmanship, replacing the Japan Exclusive Series. Under Chris Fleming’s supervision, improvements were made to truss rod installation, fretwork, and finishing, while aesthetic updates included vintage-style decals, redesigned knobs, and a sharper Telecaster body contour. In 2020, the second series introduced modern playability upgrades—narrower nut width, 9.5″ radius—and eco-friendlier materials. Guided by Mark Kendrick’s U.S. design standards, it incorporated American body and neck data, aligning Fender Japan’s precision with global specifications while preserving its unique character.